To pull it off, we drew on our network of talented and enthusiastic design and production mercenaries.

We owe a hearty thank you to those who heeded the call: Michael McReynolds, Mark Montgomery, Melissa Cullens, Michael Gluzman, and Jason Travis. As the midnight oil burned, these individuals were rock steady.

Our work encompasses industrial design, interior architecture, photography, film, art direction, graphic design, and interactive design. This transdisciplinary approach creates a rich, energetic studio environment and helps us to see the gamut of possibilities in a new light.

Our purpose is to work alongside our clients to dissolve their creative problems. Our commitment to doing our best possible work builds trust and reputation, transcending disciplines and categories. We are change agents and our propulsive positive attitude brings out the best in the people we work with. We share a desire to collaborate with companies, individuals, and institutions who are interested in making things better.

Located in a renovated telephone factory on the Eastside of Atlanta, People of Resource is a lean office, able to offer stronger results and accelerated schedules at highly competitive rates.

We work side-by-side with our clients to envision, research, design, prototype, and deploy experiences, products, and services.

These solutions can take the form of:

-Strategy
-Workshops
-Art Direction
-Branding
-Graphic Design for Print and Web
-Interactive Design
-Photography
-Filmmaking
-Product Design
-Furniture Design
-Interior Architecture for Offices, Retailers, and Restaurants

Our Clients

We are humbled to work with an ambitious and diverse group of leaders. Our client list includes:

-Savannah College of Art and Design
-Georgia Institute of Technology
-Malcolm Fontier
-Deviant Ventures
-Jonathan Adler
-The Jones Group
-Modern Atlanta
-Info Retail
-Armchair
-SEEDR
-Coca-Cola
-Fossil

After more than thirty years of designing award-winning massage chairs, Human Touch wished to be better understood. Although they had experienced great success throughout their history, they felt that their approach to products made them much more than just “a chair company.” In fact, they defined themselves as a wellness company and brought that approach to their entire product line.

With a new, game-changing product ready to debut, the time was ripe to reassert Human Touch’s identity as a wellness company.

To implement these ideas, HT contacted our partners at Info Retail for strategy and design of showroom and tradeshow environments to be deployed in Las Vegas. When video emerged as an integral part of the project, Info Retail tapped People of Resource to concept and produce the necessary video assets.

Solution

Although the stimulus for this project revolved around the debut of a new product, the opportunity to make Human Touch better understood as a wellness company was also great. Thus, instead of just filming a product demonstration video for Human Touch, People of Resource pitched an illustrative branding piece for the company. While the chairs were vital to manifest the company’s intent, the ideals and values behind them transcend individual products.

To point more to the idea of wellness, as well as introduce the innovative HT Connect features, the video we pitched was a person-centered story of using and benefiting from Human Touch technology.

Results

By underlining, literally, the importance of the experience of rejuvenation and therapy offered by Human Touch products, the video was able to show more of the identity of the company and it’s values instead of just one chair. It also illustrated the effectiveness of the unprecedented HT Connect technology.

The video can be seen in rotation in Human Touch’s flagship store in Las Vegas.