To pull it off, we drew on our network of talented and enthusiastic design and production mercenaries.

We owe a hearty thank you to those who heeded the call: Michael McReynolds, Mark Montgomery, Melissa Cullens, Michael Gluzman, and Jason Travis. As the midnight oil burned, these individuals were rock steady.

After more than thirty years of designing award-winning massage chairs, Human Touch wished to be better understood. Although they had experienced great success throughout their history, they felt that their approach to products made them much more than just “a chair company.” In fact, they defined themselves as a wellness company and brought that approach to their entire product line.

With a new, game-changing product ready to debut, the time was ripe to reassert Human Touch’s identity as a wellness company.

To implement these ideas, HT contacted our partners at Info Retail for strategy and design of showroom and tradeshow environments to be deployed in Las Vegas. When video emerged as an integral part of the project, Info Retail tapped People of Resource to concept and produce the necessary video assets.

Solution

Although the stimulus for this project revolved around the debut of a new product, the opportunity to make Human Touch better understood as a wellness company was also great. Thus, instead of just filming a product demonstration video for Human Touch, People of Resource pitched an illustrative branding piece for the company. While the chairs were vital to manifest the company’s intent, the ideals and values behind them transcend individual products.

To point more to the idea of wellness, as well as introduce the innovative HT Connect features, the video we pitched was a person-centered story of using and benefiting from Human Touch technology.

Results

By underlining, literally, the importance of the experience of rejuvenation and therapy offered by Human Touch products, the video was able to show more of the identity of the company and it’s values instead of just one chair. It also illustrated the effectiveness of the unprecedented HT Connect technology.

The video can be seen in rotation in Human Touch’s flagship store in Las Vegas.

Malcolm Fontier’s eponymous modern travel accessory line was an instant darling upon its debut. Well-deserved nods from noteworthy publications like Wired, Dwell, and Lucky are a regular thing for MF’s clean, stylish, and vegan-friendly carryall line.

Nevertheless, the designer’s success begged a question: what next? How could his brand’s solid reputation translate into new products? How could the audience for MF products increase? What would those moves look like?

Solution

To answer these questions, Malcolm Fontier again turned to People of Resource. Our relationship began several years ago when Malcolm tapped People of Resource to fabricate his trade show displays. We count it as an honor that he continues to trust us as a collaborative partner.

To gain increased control over interaction with his customer base, we initiated a two-pronged video campaign that would demonstrate the products’ usefulness and also convey Malcolm’s modern explorer brand message.

To reward loyal retailers and, again, tighten control over direct communication with customers, we developed retail displays that use high-quality materials in creative ways to keep production costs low.

Through a series of creative workshops, we worked alongside Malcolm’s team to research, understand, and expand upon the opportunities that laid in front of the company.

Results

As a result of our video and retail display work, we were able to deliver more meaningful connections between the Malcolm Fontier brand and its fanbase.

As a result of our product design workshops, we were able to expand Malcolm’s audience by creating new bag designs that increase his product offering variety. Further, our design for a new, lower-priced bag, delivers a broader audience while maintaining his reputation for top notch quality.

The guys did a great job capturing the energy of the group, and the video turned out spectacular. Catch more of Pony Ghost’s work through the link to the right.