People of Resource’s first collaboration with SEEDR revolved around a project initiated by SEEDR in partnership with the U.S. Centers for Disease Control, the Bill & Melinda Gates Foundation, and Georgia Tech’s Tennenbaum Institute: a cold-chain Polio Vaccine container. People of Resource contributed design consultation, a functional white model, and on-site rapid visualization for the project’s most recent collaborative workshop.

Amy Rouse, a California-based herbalist and consultant, wanted to create a platform to provide quality advice for healthier living. She was seeking a new identity and website to showcase her services and products. She turned to People of Resource for a clean, modern update.

Solution

Our approach to the Backyard Remedies logo was to create a mark with texture, playing off the blending of Amy’s medicines, by overlaying primary-color ink splotches to create specific floral compositions.

The primary goal of the website was to create appropriate avenues for learning about the services and products Amy offers, with each path on the site leading people to contact her directly.