After more than thirty years of designing award-winning massage chairs, Human Touch wished to be better understood. Although they had experienced great success throughout their history, they felt that their approach to products made them much more than just “a chair company.” In fact, they defined themselves as a wellness company and brought that approach to their entire product line.

With a new, game-changing product ready to debut, the time was ripe to reassert Human Touch’s identity as a wellness company.

To implement these ideas, HT contacted our partners at Info Retail for strategy and design of showroom and tradeshow environments to be deployed in Las Vegas. When video emerged as an integral part of the project, Info Retail tapped People of Resource to concept and produce the necessary video assets.

Solution

Although the stimulus for this project revolved around the debut of a new product, the opportunity to make Human Touch better understood as a wellness company was also great. Thus, instead of just filming a product demonstration video for Human Touch, People of Resource pitched an illustrative branding piece for the company. While the chairs were vital to manifest the company’s intent, the ideals and values behind them transcend individual products.

To point more to the idea of wellness, as well as introduce the innovative HT Connect features, the video we pitched was a person-centered story of using and benefiting from Human Touch technology.

Results

By underlining, literally, the importance of the experience of rejuvenation and therapy offered by Human Touch products, the video was able to show more of the identity of the company and it’s values instead of just one chair. It also illustrated the effectiveness of the unprecedented HT Connect technology.

The video can be seen in rotation in Human Touch’s flagship store in Las Vegas.

Malcolm Fontier’s eponymous modern travel accessory line was an instant darling upon its debut. Well-deserved nods from noteworthy publications like Wired, Dwell, and Lucky are a regular thing for MF’s clean, stylish, and vegan-friendly carryall line.

Nevertheless, the designer’s success begged a question: what next? How could his brand’s solid reputation translate into new products? How could the audience for MF products increase? What would those moves look like?

Solution

To answer these questions, Malcolm Fontier again turned to People of Resource. Our relationship began several years ago when Malcolm tapped People of Resource to fabricate his trade show displays. We count it as an honor that he continues to trust us as a collaborative partner.

To gain increased control over interaction with his customer base, we initiated a two-pronged video campaign that would demonstrate the products’ usefulness and also convey Malcolm’s modern explorer brand message.

To reward loyal retailers and, again, tighten control over direct communication with customers, we developed retail displays that use high-quality materials in creative ways to keep production costs low.

Through a series of creative workshops, we worked alongside Malcolm’s team to research, understand, and expand upon the opportunities that laid in front of the company.

Results

As a result of our video and retail display work, we were able to deliver more meaningful connections between the Malcolm Fontier brand and its fanbase.

As a result of our product design workshops, we were able to expand Malcolm’s audience by creating new bag designs that increase his product offering variety. Further, our design for a new, lower-priced bag, delivers a broader audience while maintaining his reputation for top notch quality.

Dex is a leading provider of sustainable product using responsible practices. The firm is dedicated to exploring, pursuing, and executing creative applications of concrete and terrazzo.

When Craig Smith and Lauriel Leonard started Dex in 1999, their manufacturing of beautiful, original finishes made with recycled material and found objects pre-dated today’s green building movement by half a decade.

Having proven our agility by executing both displays and product photography for Dex, People of Resource was Craig and Lauriel’s chosen partner when it became obvious that Dex needed a more robust website to display their prodigious product offerings.

Solution

Dex has an expansive portfolio of materials, products, and custom projects. We began by researching and cataloguing the company’s output throughout its history – we were struck by the many exciting custom projects that, in the steady flow of day-to-day business, simply hadn’t been shown off to the degree that their quality demanded.

By tightly structuring a consistent layout, creating feature pages to highlight partnerships, designing icons for material types, and articulating descriptions of their projects, we primed Dex’s work to be viewed at its best.

Results

We created a clean environment that requires minimal cognitive load to navigate and effectively communicates a commitment to craft and exploration.

Since the relaunch, their visits and exposure improved and exceeded the previous site’s rates.

Amy Rouse, a California-based herbalist and consultant, wanted to create a platform to provide quality advice for healthier living. She was seeking a new identity and website to showcase her services and products. She turned to People of Resource for a clean, modern update.

Solution

Our approach to the Backyard Remedies logo was to create a mark with texture, playing off the blending of Amy’s medicines, by overlaying primary-color ink splotches to create specific floral compositions.

The primary goal of the website was to create appropriate avenues for learning about the services and products Amy offers, with each path on the site leading people to contact her directly.

A PDF Booklet we created about the project is available for download in the sidebar of this post.

The mount for No Brakes is a series of components including an expansion wall anchor, steel bracket, coupling nut, silicon cylinder, nylon cylinder, stainless steel washer, heat-shrink tubing, and a nice long socket head cap screw. The frame is held in place by compression of the silicone tube on the inner walls of the bottom bracket. Sweet.

The silicone expansion concept worked well given all the elements of the No Brakes equation, but there are tolerance issues that leave room for improvement. We are now in the process of further internal development of the mount which utilizes an expansion sleeve and gear driven cam in hopes of better resolving small variance issues with the change in internal diameter of English vs. Italian bottom brackets.

It was a wild race against the clock to install the mounts and help the guys at No Brakes get ready for their re-opening the very next day.

Purchase information can be found in the sidebar to the right of this post.