To wit: “Although their forays into a wild variety of projects (furniture, interior architecture, products, web design, videos) could be mistaken for the experimentation of ebullient, wild-eyed youth, it is more likely that the firm is representative of a shift in the way that a new breed of designers is responding to the current economic climate.”

The spread features the photography of our good friend and frequent collaborator Jason Travis. The text and images were art-directed and assembled into a cohesive whole by MA Creative Director (and Armchair Art Director) Kevin Byrd.

The Jones Group, one of Atlanta’s leading advertising agencies, brought together a team of professionals to completely overhaul their offices. Led by interior designer Caryn Grossman, the team consisted of lighting designer Christopher Moulder, artist Michi, contractor Shane Benefield, and People of Resource. Our contribution was the design and fabrication of all the workstations, along with breakout and conference tables.

Solution

The primary material used is Kirei board, a compressed ply board material created from reclaimed sorghum straw. We utilized Kirei along with 3-Form Chroma, powder coated steel, and formaldehyde-free MDF.

Features of the designs include integrated power routing in the table tops, under-table computer mounts, and magnetic whiteboard partitions.

Results

Upon delivery and installation, the space immediately appeared more cohesive and efficient, with the interaction of Kirei board and antique brick taking on a romantic undertone. This project won People of Resource a 2009 Atlanta Downtown Design Excellence Award.

Malcolm Fontier’s eponymous modern travel accessory line was an instant darling upon its debut. Well-deserved nods from noteworthy publications like Wired, Dwell, and Lucky are a regular thing for MF’s clean, stylish, and vegan-friendly carryall line.

Nevertheless, the designer’s success begged a question: what next? How could his brand’s solid reputation translate into new products? How could the audience for MF products increase? What would those moves look like?

Solution

To answer these questions, Malcolm Fontier again turned to People of Resource. Our relationship began several years ago when Malcolm tapped People of Resource to fabricate his trade show displays. We count it as an honor that he continues to trust us as a collaborative partner.

To gain increased control over interaction with his customer base, we initiated a two-pronged video campaign that would demonstrate the products’ usefulness and also convey Malcolm’s modern explorer brand message.

To reward loyal retailers and, again, tighten control over direct communication with customers, we developed retail displays that use high-quality materials in creative ways to keep production costs low.

Through a series of creative workshops, we worked alongside Malcolm’s team to research, understand, and expand upon the opportunities that laid in front of the company.

Results

As a result of our video and retail display work, we were able to deliver more meaningful connections between the Malcolm Fontier brand and its fanbase.

As a result of our product design workshops, we were able to expand Malcolm’s audience by creating new bag designs that increase his product offering variety. Further, our design for a new, lower-priced bag, delivers a broader audience while maintaining his reputation for top notch quality.

You can find a link to the resulting video in the sidebar of this post.

It was our great pleasure to fabricate this ruler on behalf of Armchair. Also, it bears mentioning that the precise and excellent screen-printing that you’ll see on each device is the work of our good friends at Danger Press.

The guys did a great job capturing the energy of the group, and the video turned out spectacular. Catch more of Pony Ghost’s work through the link to the right.