David
Daniels
Challenge
David Daniels is an Atlanta-based architect with an extensive portfolio that includes restaurant interiors, private residences, and modern live-work spaces. With experience at nationally-recognized firms like Cooper Carry and Ai Group under his belt, David approached us ready to accelerate his private practice.
People of Resource’s relationship with David goes back – we’ve designed and fabricated furniture for a variety of his interior architecture projects. This history allowed People of Resource the luxury of already being familiar with David’s distinct style. The longevity of our relationship with David is something we take great pleasure in.
Solution
David’s work features distinctive contemporary forms. We approached the identity for David Daniels Design particularly inspired by his local residential projects. We elected to represent this work through a form that resides in the area between two- and three-dimensionality.
By developing an architecture based on project type, creating project pages that focus on imagery, and highlighting his best work through a rolling feature page, we established the breadth and variety of his portfolio.
Results
We created a clean environment that allows David’s work to be viewed at a high resolution, highlighting the striking character and precise details of his spaces and exteriors. The identity we created for David aligns with the aesthetics and quality of his architecture to reinforce his brand and build awareness of his practice in the marketplace.
