Dex
Industries
Challenge
Dex is a leading provider of sustainable product using responsible practices. The firm is dedicated to exploring, pursuing, and executing creative applications of concrete and terrazzo.
When Craig Smith and Lauriel Leonard started Dex in 1999, their manufacturing of beautiful, original finishes made with recycled material and found objects pre-dated today’s green building movement by half a decade.
Having proven our agility by executing both displays and product photography for Dex, People of Resource was Craig and Lauriel’s chosen partner when it became obvious that Dex needed a more robust website to display their prodigious product offerings.
Solution
Dex has an expansive portfolio of materials, products, and custom projects. We began by researching and cataloguing the company’s output throughout its history – we were struck by the many exciting custom projects that, in the steady flow of day-to-day business, simply hadn’t been shown off to the degree that their quality demanded.
By tightly structuring a consistent layout, creating feature pages to highlight partnerships, designing icons for material types, and articulating descriptions of their projects, we primed Dex’s work to be viewed at its best.
Results
We created a clean environment that requires minimal cognitive load to navigate and effectively communicates a commitment to craft and exploration.
Since the relaunch, their visits and exposure improved and exceeded the previous site’s rates.
