No Brakes
Challenge
The good folks at the South’s finest track bike establishment, No Brakes Atlanta, asked us to help them add some pop to their new storefront.
After only two years of being in business, they were growing too much for their existing shop. Their newly acquired spot had a lot of potential, but needed some creative genius to make the most out of the budget.
Solution
We focused on the display of their high-end, minimalist track frames. These pieces are the cornerstone of any great bike, and deserve a proper presentation.
We wanted to see the frames in all their glory, floating and set just off the wall. Our goal was to dematerialize the awkward rack-style frame hangers that already exist. We wanted to boil it down to a simple, elegant, and magical solution.
Results
No Brakes provides a relaxed and comfortable environment for people of all levels and experience. The display we created embodies that with its super-simple, semantic components.
